MIRUMI
LIMITED
Yukai EngineeringPalm-sized bag-charm companion that glances toward sound and touch with baby-like head turns. Japan retail from ¥19,800.

About mirumi
mirumi is a clip-on charm robot from Tokyo's Yukai Engineering (makers of Qoobo and other joy-focused bots). The name blends Japanese for "look" and "plush." It hugs a bag strap or arm with soft TPU arms, then turns its head toward voices, nuzzles when petted, buries its face at loud sounds, and glances away like a shy infant.
There is no chat app and no chore mode. Behaviors come from tuned motion patterns plus a microphone and head touch sensor. Custom Japanese acrylic fur covers an ABS body in Pink, Ivory, or Gray. Size is about 10 × 11 × 14 cm and 155 g, with roughly 8 hours of use and a 2-hour USB 5V charge.
mirumi debuted at CES 2025, raised about ¥79 million from 2,000-plus Kickstarter backers, and went on sale in Japan on April 23, 2026 at ¥19,800 tax included through Tsutaya stores and store-jp.mirumi.tokyo. International rollout includes Lane Crawford Hong Kong and planned pop-ups such as Harrods. HomeBotRadar tracks mirumi for shoppers comparing emotional desk pets like Romi and Ropet KAMOMO who want a wearable fashion-tech companion instead.
Data sources
- https://mirumi.tokyo/
- https://www.mymirumi.com/
- https://store-jp.mirumi.tokyo/
- https://www.haveagood-holiday.com/en/articles/mirumi-charm-robot-japan-launch
- https://www.theverge.com/news/836762/yukai-engineering-mirumi-furry-companion-robot-preorder-available-kickstarter
- https://www.kickstarter.com/projects/yukaienginnering/mirumi-a-charm-robot-that-steals-a-glance-and-your-heart

